Performance of Top 5 Film & Television Apps on iOS in Bulgaria, Q3 2024

During the third quarter of 2024, the film and television app landscape on iOS in Bulgaria showcased varying trends in downloads, revenue, and active user engagement. Here's a closer look at the performance of the top five apps in this category.

Max: Stream HBO, TV, & Movies demonstrated a notable revenue increase, reaching nearly $10K in early August. Download numbers experienced a decline throughout the quarter, starting from 6.2K in early July and dropping to 2.1K by the end of September. However, its active user base saw a surge towards the end of the quarter, peaking at approximately 23.2K.

Netflix maintained a consistent presence with weekly revenue hovering around $500, peaking slightly at $621 in mid-August. Weekly downloads varied slightly, with a peak of 1.5K in late August. Active users showed a gradual decline from 17.7K in early July to 15.7K by the end of the quarter.

EON TV maintained a steady download rate, ranging from 700 to 900 throughout the quarter, while active users remained around 9.5K. Notably, this app did not generate revenue during this period.

ReelShort - Short Movie & TV saw a peak in revenue at $2.3K during early August, with downloads fluctuating significantly, reaching a high of 1.5K in the same period. Active users also peaked at 2.1K during early August, reflecting an increase in user engagement.

Disney+ experienced a stable revenue stream, with a peak at $8.9K in mid-August. Downloads remained relatively stable, averaging around 600 weekly, while active users fluctuated slightly, maintaining an average of around 3.4K.

These insights, derived from Sensor Tower data, provide a snapshot of the dynamic film and television app market in Bulgaria during Q3 2024. For more detailed insights and analysis, visit Sensor Tower's platform.